You are the Marketing Manager in a computer hardware company, which manufactures laptops. The company decided to enter international markets. It is proposed to produce the laptops in the foreign country and sell them there. But the company is not interested in establishing own manufacturing facilities in the foreign country. Suggest the company any two types of foreign market entry modes suitable in this regard and explain their relative advantages and disadvantages.

You are the Marketing Manager in a computer hardware company, which manufactures laptops. The company decided to enter international markets. It is proposed to produce the laptops in the foreign country and sell them there. But the company is not interested in establishing own manufacturing facilities in the foreign country. Suggest the company any two types of foreign market entry modes suitable in this regard and explain their relative advantages and disadvantages.

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