IBO-02 IGNOU TUTOR MARKED ASSIGNMENT IBO-02/TMA/2020-21 International Marketing Management Online Ignou Solved Assignment in Pdf @9643289714
TUTOR MARKED ASSIGNMENT
Course Code : IBO-02
CourseTitle : Internationl Marketing Management
Assignment Code : IBO-02/TMA/2020-21
Coverage : All Blocks
Attempt all the questions.
Q-1 What is international market segmentation? What are the bases of international market segmentation?
Q-2 Discuss the emerging global competitive environment. Examine whether small enterprise have scope in the emerging global business environment.
Q-3 Distinguish between the following:
(a) International and Multinational marketing.
(b) High tech positioning and High touch positioning.
(c) Direct and Indirect exporting.
(d) Trade selling and Missionary selling.
Q-4 Write short notes on the following:
(a) EPRG Orientation
(b) Franchising
(c) Test Marketing
(d) Transfer Pricing
Q-5 Comment on the following:
(a) There are several reasons for a business firm to go international.
(b) Even after entering the markets a company must answer questions like, should it build, divest or abandon the market it has entered; how many such market it should hold and so on.
(c) GATS Eliminates various legal barriers to international marketing in services.
(d) International marketing research is full of complexities.
TUTOR MARKED ASSIGNMENT
Course Code : IBO-02
CourseTitle : Internationl Marketing Management
Assignment Code : IBO-02/TMA/2020-21
Coverage : All Blocks
Attempt all the questions.
Q-1 What is international market segmentation? What are the bases of international market segmentation?
Q-2 Discuss the emerging global competitive environment. Examine whether small enterprise have scope in the emerging global business environment.
Q-3 Distinguish between the following:
(a) International and Multinational marketing.
(b) High tech positioning and High touch positioning.
(c) Direct and Indirect exporting.
(d) Trade selling and Missionary selling.
Q-4 Write short notes on the following:
(a) EPRG Orientation
(b) Franchising
(c) Test Marketing
(d) Transfer Pricing
Q-5 Comment on the following:
(a) There are several reasons for a business firm to go international.
(b) Even after entering the markets a company must answer questions like, should it build, divest or abandon the market it has entered; how many such market it should hold and so on.
(c) GATS Eliminates various legal barriers to international marketing in services.
(d) International marketing research is full of complexities.
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